Google Ads is an online advertising platform by Google that allows businesses to show ads on:
- Google Search (text ads when someone searches for keywords)
- YouTube (video ads)
- Google Display Network (banner/image ads on partner websites)
- Shopping Ads (for e-commerce products)
- App Ads (to promote mobile apps)
You pay only when users click or view your ad (depending on the ad type).
Steps to Create a Google Ads Campaign
1. Set up a Google Ads Account
- Go to ads.google.com
- Sign in with your Google account
- Enter basic details: business name, website, billing info
2. Define Campaign Goals
- Sales: Drive purchases
- Leads: Get sign-ups or calls
- Website Traffic: Bring visitors to your site
- Brand Awareness: Show your ad to more people
- App Promotion: Increase app downloads
3. Choose Campaign Type
- Search Ads: Appear on Google Search
- Display Ads: Banners on partner websites
- Video Ads: Ads on YouTube
- Shopping Ads: Product ads with images & prices
- Performance Max: All-in-one automated campaign
4. Set Budget & Bidding
- Budget: Daily amount you want to spend
- Bidding Strategy:
- Manual CPC (control your cost per click)
- Maximize Conversions (Google sets bids for best results)
- Target CPA / Target ROAS for specific ROI goals
5. Target Audience
- Location: Country, city, radius targeting
- Language: Ads in a specific language
- Demographics: Age, gender, interests
- Devices: Mobile, desktop, or both
6. Add Keywords (for Search Ads)
- Use Keyword Planner in Google Ads
- Choose relevant keywords your customers might search for
- Types:
- Broad Match → wider reach
- Phrase Match → medium control
- Exact Match → highest control
7. Create Ads
- Headline: Up to 3 headlines (30 characters each)
- Description: Up to 2 descriptions (90 characters each)
- Display URL: Website link
- Ad Extensions: Add call buttons, extra links, offers
8. Set Conversions (Optional but Important)
- Add conversion tracking to measure sales, leads, or form submissions.
- Use Google Tag Manager or Google Analytics to set this up.
9. Review & Launch
- Check targeting, budget, ad content, and tracking
- Click Publish to launch the campaign
10. Monitor & Optimize
- Track clicks, conversions, and CTR (Click-Through Rate)
- Pause poor-performing keywords
- Test multiple ad copies (A/B testing)
- Adjust bids based on performance